Investor One Pager

The Problem (Business/User Level)

Independent real estate investors face significant challenges with the complex, time-intensive process of underwriting for syndicated commercial investments, often requiring 40–60 hours of work and hundreds of manual data entries per property. The extensive time and expertise needed create barriers, limiting Small (>$100M AUM) and Midsized ($1B AUM) investors' competitiveness against larger institutional players ($1B+ AUM) and restricting their access to lucrative markets.

The Solution

With Cactus, the complex underwriting process is streamlined to just three minutes. Our proprietary AI-powered platform delivers precise market data and uses OCR technology to extract data from both on- and off-market deals, automatically generating comprehensive financial forecasts, custom models, shareable presentations, sensitivity analyses, debt planning, and automated LOI creation. Cactus not only saves valuable time but enhances the quality and accuracy of analysis, empowering investors with the confidence and competitive advantage needed to succeed in today’s market.

Market Size

The commercial real estate technology market has surged from $1.7 billion in 2014 to over $13 billion today, with a projected value of $26 billion in five years, growing at a 15% CAGR. This expansion reflects the demand for tech-driven efficiencies within the broader, mature real estate investment industry, valued at over $11 trillion. As investors increasingly seek streamlined tools for underwriting and deal analysis, the real estate tech sector is set to play an essential role in enhancing efficiency and accessibility across a proven, high-value market.

Current Players (Industry Level)

Argus, a tool widely used for property valuation, typically requires a 6-month onboarding course, making it accessible primarily to enterprise clients with over $1 billion in assets under management (AUM). Similarly, Moody’s CRE caters to large institutions, These tools are ideal for underwriting employees who can dedicate weeks to each deal, but mid-sized firms ($100 million to $1 billion AUM) and small independent investors need fast, actionable insights to stay competitive - currently left underserved. While Excel templates offer a simpler alternative, they lack the education, automation and efficiency today’s investors demand. This gap creates an opportunity for Cactus to deliver AI-driven, user-friendly underwriting tools that empower investors to quickly and efficiently assess deals, moving with the agility today’s market demands.

Why hasn’t an incumbent built this?

Incumbents in the underwriting software space haven’t created tools like Cactus because building an effective solution requires a rare blend of deep real estate investment expertise and advanced tech skills—most excel in one area but rarely both. As a result, traditional tools are often complex, costly, and inaccessible to smaller investors. Additionally, Archer’s recent sale to Marcus & Millichap highlighted that once a product integrates with a brokerage, it’s rarely adopted by competitors, leaving much of the market underserved. Cactus bridges this gap by combining expert insights with AI-powered features in a user-friendly platform, empowering a broader range of investors with efficient, data-driven decision-making.

Why now and Why Us?

Recent advancements in AI and machine learning allow for unprecedented speed and accuracy in automating complex real estate underwriting tasks. With data more accessible and cloud computing more affordable, now is the perfect time to democratize these tools, especially as the real estate tech market is set to double in the next five years. At Cactus, our unique blend of real estate investment expertise and AI technology skills equips us to build a solution that’s intuitive, fast, and deeply insightful. As both investors and technologists, we understand the limitations of traditional tools and are driven to deliver a smarter, more accessible alternative.

Value Prop of Your Solution

Cactus democratizes real estate underwriting with AI-driven tools that deliver fast, accurate insights, reducing hours of work to minutes. We empower investors at all levels to make confident, data-backed decisions with ease and efficiency, bridging the gap between emerging and enterprise real estate professionals.

Upmarket Growth and GTM

The Quick Analysis tool, launched in November 2024, builds Cactus’s brand value and reach in the B2C market, targeting aspiring investors seeking fast, accessible deal insights through partnerships with platforms like Stortrack, Storable, and Radius+. In March 2025, our Full Underwriting tool will expand Cactus’s presence into the enterprise B2B space, serving brokers and investment firms with $100M+ AUM globally. This dual go-to-market strategy positions Cactus for growth across both emerging investors and larger institutional clients, capturing value at every level of real estate finance.